5 Good Examples

 

            This photo was taken across the street of one of my “bad examples”. The bad example had “Jackson Heights” in it’s logo and this one example here is a good use of word play using Jackson Heights. Instead of “Jackson Heights” they used “Delhi Heights. The font is simple, yet endearing and the use of bright color doesn’t overshadow the place. The logo in the circle is not very visible in the photo but in person, it doesn’t fail to impress. It’s the logo of the store and it uses vivid lines and colors, which would entice me to go in. It’s also centered between the two words.

            Under this whole “Delhi Heights” there are words that describe the inside in very meticulous script. It’s separated from the emphasized store name but still does well in unifying the piece as a whole. I understand what they were trying to do here and I feel the colors, the font and word choice all work together to make the restaurant fit in with the area.

 

If you ignore the part in the back, I feel that the logo/font on the window is very effective in working together. The font appears to be very studious, almost like a newspaper and the green color almost remind you of money in a sense. The whole thing is shaped like a triangle, which falls nicely for your eyes. The logo is a graduating child holding a gold heart and a blue star. The colors are complemented not only by the color of the font but the simplicity of the whole thing. The whole appeal to this is that it looks like a very simple, effective way to get your child graduated. 

The word “Ivy League” is the largest part of this logo and the reason is clear, it’s well known to the general public.When you see Ivy League, you associate it with intelligence, stature and a promise to a better future. The makers of this clearly knew this and used it to their advantage. By putting together all of these elements, they created an effective logo that addresses what they need to be addressed.

           This is a font that I think is good example of something that works well with the design it is written on. The design of the Plaza seems futuristic more modern in a sense and the font plays well into that. The negative space in the word “Broadway” only heightens the appeal because our mind works to fill in the spaces. We know Broadway so well that we can fill those spaces easily. The negative space is interesting and fresh to look at. It’s also the largest font in between Plaza and Hotel but our mind can put the three together.

            I think that this is a good example because it effectively gets its message out about the location and what it is in one swoop. The look of it is slick and clean and very simple, all which are things to look for in a hotel. This was the main point of making it the way it was. If I looked at it and though, wow I want to sleep in this hotel then it does well in its design.

             This next piece was one of the most unique I cam across. It’s very bold to use such a different font that is quite large but I liked it. I think that the name goes with the font. It’s exotic and different and I barely even know what Sunac means. The fancy food written below it does something bold as well. The first letter is italic and somewhat script like. It looks fancy, which was a part of the whole idea. The rest of the letters are just your basic lettering. This usually wouldn’t work for me but it’s different! And works well with the other elements of the store.

            It’s nicely balanced with the bottom part of the store and it’s a large logo for a large store. I think that even though I don’t know what sunac is, I want to know what it means by going into the store and figuring it out. Whether it is a supermarket or restaurant.

              The last store I found was the Museum of sex store. Now this store jumped up to me automatically because it has the use of balloons as the words to make out a bubbly, fun font. The “crazy sexy” part on top is just the beginning. The alteration of the pink and blue makes it jovial! Now, I don’t know how many people know what the museum of sex is but it’s definitely a place you go to for “fun”. The museum of sex is primarily there to learn about sex and your body parts while looking at the entertaining attractions. This font helps elicit that feeling.

            The next part is the museum of sex part. Everything is written in a think clean font except the x in sex. This is crucial because it is the emphasis that makes this design interesting. Even saying the word sex, the x is emphasized but here it is brought to life. The mixture of the two of these different fonts bring to life this museum. Museum of sex is also tightly spaced. This can mean a lot of things, whether it be the association of sex and tightness or the fact that it can be read easily with the mind. All we focus on, in the end, is sex.