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5 Good Examples

 

            This photo was taken across the street of one of my “bad examples”. The bad example had “Jackson Heights” in it’s logo and this one example here is a good use of word play using Jackson Heights. Instead of “Jackson Heights” they used “Delhi Heights. The font is simple, yet endearing and the use of bright color doesn’t overshadow the place. The logo in the circle is not very visible in the photo but in person, it doesn’t fail to impress. It’s the logo of the store and it uses vivid lines and colors, which would entice me to go in. It’s also centered between the two words.

            Under this whole “Delhi Heights” there are words that describe the inside in very meticulous script. It’s separated from the emphasized store name but still does well in unifying the piece as a whole. I understand what they were trying to do here and I feel the colors, the font and word choice all work together to make the restaurant fit in with the area.

 

If you ignore the part in the back, I feel that the logo/font on the window is very effective in working together. The font appears to be very studious, almost like a newspaper and the green color almost remind you of money in a sense. The whole thing is shaped like a triangle, which falls nicely for your eyes. The logo is a graduating child holding a gold heart and a blue star. The colors are complemented not only by the color of the font but the simplicity of the whole thing. The whole appeal to this is that it looks like a very simple, effective way to get your child graduated. 

The word “Ivy League” is the largest part of this logo and the reason is clear, it’s well known to the general public.When you see Ivy League, you associate it with intelligence, stature and a promise to a better future. The makers of this clearly knew this and used it to their advantage. By putting together all of these elements, they created an effective logo that addresses what they need to be addressed.

           This is a font that I think is good example of something that works well with the design it is written on. The design of the Plaza seems futuristic more modern in a sense and the font plays well into that. The negative space in the word “Broadway” only heightens the appeal because our mind works to fill in the spaces. We know Broadway so well that we can fill those spaces easily. The negative space is interesting and fresh to look at. It’s also the largest font in between Plaza and Hotel but our mind can put the three together.

            I think that this is a good example because it effectively gets its message out about the location and what it is in one swoop. The look of it is slick and clean and very simple, all which are things to look for in a hotel. This was the main point of making it the way it was. If I looked at it and though, wow I want to sleep in this hotel then it does well in its design.

             This next piece was one of the most unique I cam across. It’s very bold to use such a different font that is quite large but I liked it. I think that the name goes with the font. It’s exotic and different and I barely even know what Sunac means. The fancy food written below it does something bold as well. The first letter is italic and somewhat script like. It looks fancy, which was a part of the whole idea. The rest of the letters are just your basic lettering. This usually wouldn’t work for me but it’s different! And works well with the other elements of the store.

            It’s nicely balanced with the bottom part of the store and it’s a large logo for a large store. I think that even though I don’t know what sunac is, I want to know what it means by going into the store and figuring it out. Whether it is a supermarket or restaurant.

              The last store I found was the Museum of sex store. Now this store jumped up to me automatically because it has the use of balloons as the words to make out a bubbly, fun font. The “crazy sexy” part on top is just the beginning. The alteration of the pink and blue makes it jovial! Now, I don’t know how many people know what the museum of sex is but it’s definitely a place you go to for “fun”. The museum of sex is primarily there to learn about sex and your body parts while looking at the entertaining attractions. This font helps elicit that feeling.

            The next part is the museum of sex part. Everything is written in a think clean font except the x in sex. This is crucial because it is the emphasis that makes this design interesting. Even saying the word sex, the x is emphasized but here it is brought to life. The mixture of the two of these different fonts bring to life this museum. Museum of sex is also tightly spaced. This can mean a lot of things, whether it be the association of sex and tightness or the fact that it can be read easily with the mind. All we focus on, in the end, is sex.

5 Bad Examples

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The first one I chose was the store title with the words “India Sari Palace”. Now this just might be my grammaticism and me but shouldn’t it be “Indian Sari Palace”? That was my first issue with this store heading. My second issue is the ISP in block letters on the side. It seems to have no place in the total picture. It doesn’t really make sense with the whole title. It would have even been more appealing if they just removed that and moved over the “India Sari Palace” to center it. The next issue I see is the font.

I can see where they had this idea, it makes the place stand out, look different, make it more “ethnic” but I think the execution was a little off. The “S” is slightly thicker in Sari and the “I” is lower case when all the other letters aren’t. It throws off the whole thing. This is the same with the “I” in “India”. The way it is italicized might be a positive point but the way it works as a whole just pulls the whole thing down.  The black on white is extremely plain and doesn’t help make it more “foreign” or “fun”. For these reasons, I chose this to be one of the bad examples of a store heading.

           

At first glance, this doesn’t seem all too bad but as a whole, I think this is a bad example of typography for a store/restaurant. Whole not completely visible from the photo, the inside of this restaurant is very fancy, so I can see why they chose to use script. It elicits more of a traditional, fancy appeal. Although, the sizes of the fonts, and how they change dramatically so close together isn’t very appealing to the eyes. Also, it goes from smaller, to larger and longer as it moves down. The name of the person who owns the restaurant is also the smallest detail. Generally, I think that the outside does not match the inside.

            The quick change of fonts, the spacing and the size of the letters all make the place seem a little less fancy. The number placement on the top left corner does not even have an area code so it’s all just very confusing. For these reasons, I chose this as one of my “least favorite” store headings.

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The next bad example I chose was the “Raj Jewels of London”. I don’t know if you can see inside but it’s a jewelry store with white popping lights. It looks clean and simple inside. I can see why this store chose this font. It is an eye opener, it’s very Middle Eastern and fits well with the demographic but in general I do not think this is an appealing store choice. It looks like I’m entering the pits of hell, not a jewelry store and if I was passing it on the street, I would not want to walk in and try to buy something from it. It doesn’t seem like a place that really is simple and clean.

Secondly, this store headline has the word London in it and while it did a good job in placing and size, it doesn’t convey a very good message. How does the font fit in with “London”. It doesn’t make the store more “European” or different. For these reasons, I believe that this store is a bad example of store font choice because it doesn’t scream “come in”, it screams “I’m going to eat you but buy my jewelry first”.

The next bad example doesn’t need much explanation to me. It’s literally a train wreck. I do not know how it was even posted. First of all, the “P” is nowhere near the word it’s supposed to be attached to; I assume it is Pioneer Group. Second off, they separate “Ioneer” and Group with a line, which makes the viewer assume there is no relation. The line is redundant and makes no sense whatsoever with the whole piece. On the right side, there is a list of qualities of the store. Not only does this list get smaller from left to right, it isn’t even aligned correctly.

            The amount of negative space on the left doesn’t sit well with me. It’s highly asymmetric but not in a way that is interesting to look at, it is asymmetric in a unappealing way, like it almost makes my eyes hurt. The choice of font changes 3 times, very quickly and it are fonts that do not compliment each other in any way. All in all, I would have to say this store did not do well in selling their product to me.

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In some instances this might be good for a store. It’s large and bright and gets a lot of attention but this food court used to be a movie theater and I think as a movie theater, this might work but as a food court, it doesn’t do well. This was taken from the front of the store but if I was walking on the street that this was on, I wouldn’t have known it was a food court because it isn’t in my direct vision. I would have to be walking across the street or be right in front. The sides don’t do much in telling me what kind of place this is. While the placement isn’t too bad, the fonts are distracting. You have a large Yellow font that just says “food court” on it and the name of the Area, Jackson Heights.

            Again, this would have been more effective for me if it were a movie theater because that is usually a font that is found for a theater. There are some redeeming qualities to this but in general, people know for the most part that this is Jackson Heights so stating it is superfluous. It’s a waste of useful space. If it was important, they could put it in larger letters.

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