I would crash my car by looking at this Billboard

            I saw this photo and immediately wanted to write about it. I think this was a wonderful design in terms of how it was composed. To start off, the building itself is a bland, light color. The red billboard of coca cola is ostentatious; it stands out in the area. This itself was the start of a good design; the location around the billboard has softer colors. The ad itself has red space all around, red being a color that has such a huge effect on the human eye. In plain font it says “Refresh on the coca cola end of the line”. You see elongated straws enter the windows of people who live in the apartment. For one, I think this is clever because the apartment mimics that of a person. The house is personified. The people on the other end of the straw are the ones “drinking the coca cola”.

            The over exaggeration of the bottle and the straws give a sense of coca cola being much more widespread and universal. It is such a simple design yet so effective. When looking at this billboard, I would laugh. I would feel connected to every end of that straw because I would be drinking from one as well. People like to feel connected to something bigger, apart from their lives and coke does a simple job with this billboard. The product is also involved in the sentence, which makes your eye jump not only to the name but to the product itself. The font only changes when it hit “Coca Cola” because that is the trademark font. It is well known because of how well coca-cola is now. I consider this to be effective for anyone seeing this billboard because of how I think a effective design is, simple, strategically located, appealing to the eye, clever, humorous and innovative.